How to Become a Digital Marketing Hero by Rufus Lidman

Author:Rufus Lidman [Rufus Lidman]
Language: eng
Format: epub
ISBN: 9781912562220
Publisher: Clink Street Publishing
Published: 2018-12-10T16:00:00+00:00

Golden insight #9: It doesn’t matter how good your strategy is, if it doesn’t translate to concrete action.

How do we do this?

And for that reason, in the seventh step we will translate all our previous strategic work to something practical. We will set concrete activities in a “transformational roadmap” with milestones, meta-goals, subgoals, etc. This roadmap can have many faces, but once more there are six fundamental cornerstones that should never be disregarded.

DIGITAL SCORECARD

The first part is designing a custom scorecard guaranteeing that all activities are means to the same end. The scorecard also ensures the maximal efficiency of all activities, not just for each respective means (unichannel), but also when it comes to the relations between different means (omnichannel).

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